BRAND IDENTITY Situated in downtown Lisbon in a boutique Hotel, Taberna Fina is a fine dining restaurant offering high quality food that can be also sustainable. With a focus on Portuguese and seasonal ingredients Taberna Fina aims to lift traditional Portuguese products and recipes up to fine dining standards. A small room with about 20 seats keeps an intimate atmosphere, so as you'd find in a tavern. In order to convey the values behind their approach the visual identity is based on a classic serif typeface, which lettering has been edited in certain details to improve the balance between letters and the overall balance. The typography is classic and contemporary, solid and delicate highlighting tradition, credibility, roots, refinement. For colour we chose copper, for the copper pots and pans tradition.