![](https://cdn.myportfolio.com/e21d1efb40d37c9c144bb0c2019c8b7c/4f08d74e00a115da59994725_rw_600.gif?h=d1c3f962a8b0eba6ed419da110cf364c)
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color pallette
![](https://cdn.myportfolio.com/e21d1efb40d37c9c144bb0c2019c8b7c/e8a74efed9fd5579534e0c07_rw_600.gif?h=3b7564fd65b1ff1e1395d879824d7a4b)
typography (Bryant bold)
![](https://cdn.myportfolio.com/e21d1efb40d37c9c144bb0c2019c8b7c/22ada271c6c0dc7aeacdfb61_rw_600.gif?h=81e2823046b9f9ac261d7333aaaa9540)
symbols convey main features of the product
![](https://cdn.myportfolio.com/e21d1efb40d37c9c144bb0c2019c8b7c/0a7e35ddae26e52bfd458205_rw_600.gif?h=455b6292ecf2fd32e8548dac3769601a)
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Slumbermate
![](https://cdn.myportfolio.com/e21d1efb40d37c9c144bb0c2019c8b7c/8367400f03c0e3d276dbb65f_rw_600.gif?h=20e285caa597212ca6dcf8042b4da6d9)
foam mat
![](https://cdn.myportfolio.com/e21d1efb40d37c9c144bb0c2019c8b7c/5f1979bfa9ca7ca69d70ac3e_rw_600.jpg?h=60699eafefa6e4685509931ed959fef8)
sweatshirt / t-shirts
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notebook
![](https://cdn.myportfolio.com/e21d1efb40d37c9c144bb0c2019c8b7c/d308bd3dae89912cbf3d4af3_rw_600.jpg?h=8e7e5c2cc6c9807acec9cfde04096812)
business card
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Identity creation for Sumbermate product and brand Slumbermate sleeping system is a sleeping bag featuring a duvet made with a technically advanced material that keeps you very warm but is extremely thin. It combines the comfort of a duvet with the security, compactability and portability of a sleeping bag. Originally designed to be used on sailing boats (hence the name slumbermate — a 'mate' is a ship/yacht worker, it's also slang for friend) it can really be used anywhere: music festivals, slumber parties, caravans or just as an alternative to a sleeping bag. Sumbermate aims at making sleeping on-the-go a better experience. Slumbermate is here for the adventurous, urban, traveler who likes the creature comforts of home.