The main visual identity concept is to focus on the ingredients and keep all other elements very simple and light.
Bringing in some of its key qualities such as 'natural' and 'aromatic' to the choice of the paper stock and to the colour palette: using recycled unbleached paper (when possible) and on occasion, complimentary bright colours are used as graphic elements.
Bringing in some of its key qualities such as 'natural' and 'aromatic' to the choice of the paper stock and to the colour palette: using recycled unbleached paper (when possible) and on occasion, complimentary bright colours are used as graphic elements.