My Cha

Collateral, Branding, Webdesign Inspired by traditional herbalist shops with a touch of french gourmandise, My Cha was born from a passion for plants and its virtues and qualites. This small company creates a range of herbal infusions composed of strictly controlled aromatic and medicinal plants, totally made of natural ingredients.

Tri-lingual brochure

Flyer

The main visual identity concept is to focus on the ingredients and keep all other elements very simple and light.
Bringing in some of its key qualities such as 'natural' and 'aromatic' to the choice of the paper stock and to the colour palette: using recycled unbleached paper (when possible) and on occasion, complimentary bright colours are used as graphic elements.

Packaging
Front and back labels

Mulled Wine Mix
Taking inspiration from its origins, the label has in the background a composition
made with Scandinavian embroidery motifs. The color palette uses very strong
colours for a warm effect.

Packaging Box

Infusion de Bain
My Cha pour Les Airelles

Infusion de Bain
My Cha pour Le Mélézin

Email Newsletter

Workshop flyer

Christmas cards

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